Make Money from Non-Fiction Kindle Books

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Make Money from Non-Fiction Kindle Books


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    • Would you like to maximize your royalties and build multiple passive income streams through Kindle publishing?

 

    • Would you like to build a 6 figure plus “backend” business based on your book?

 

    • Would you like to position yourself as an expert so that you can attract more and better clients and charge what you’re truly worth?

 

  • Would you like to use a book to generate hyper-targeted leads and rapidly grow your business?

If any of these apply then this book was written for you!

How to make money from non-fiction Kindle books:

There are lots and lots of books available on how to write and how to market Kindle books. This is not a book about how to write or market Kindle books

This is a book about how to make money from non-fiction Kindle books.

That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!

They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands…

It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it!

I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books.

I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.

This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one.

If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.


Is this Book for You?

 

Would you like to maximize your royalties and build multiple passive income streams through Kindle publishing? Would you like to build a 6 figure plus “backend” business based on your book? Would you like to position yourself as an expert so that you can attract more and better clients and charge what you’re truly worth? Would you like to use a book to generate hyper-targeted leads and rapidly grow your business? If any of these apply then this book was written for you! How to make money from non-fiction Kindle books There are lots and lots of books available on how to write and how to market Kindle books.

This is not a book about how to write or market Kindle books… This is a book about how to make money from non-fiction Kindle books. That distinction is critical. Before you even think about what to write or how to market your books you need to be crystal clear on how you plan to make money from them. Most people don’t bother and they leave a huge amount of money on the table as a result!

They could be losing anywhere from thousands of dollars a year to tens of thousands or even hundreds of thousands… It depends on the number of Kindle books they have and the nature of their Kindle business and the crazy thing is they don’t even know it! I don’t want you to make that make that mistake. I don’t want you to leave thousands of dollars on the table month after month because you didn’t know how to tap into the multiple income streams that are possible through Kindle books. I don’t want you to be out of pocket to the tune of thousands of dollars because you weren’t aware of how simple pricing strategies can triple your royalties or double your leads overnight.

This book will help you think through how you will make money from your non-fiction Kindle books so that you can maximize your income from each one. If you get this right then you have the chance to achieve something that’s both very rare and very special. You have the chance to build powerful income streams and start living life on your terms.

Lots of people dream about doing this, but very few make it a reality. If you follow the steps outlined in this book and get your Kindle monetization plans right from the very beginning and then combine those plans with the right marketing you’ll get the kind of results that most authors only dream of, as well as having the freedom to live life on your own terms. And what do I mean by freedom? I mean financial freedom, time freedom, location freedom, freedom of purpose and freedom over who you spend your time with. A strong passive income stream gives you all of these key freedoms. Right now the most important thing you can do is get clear on how you want to make money through Kindle publishing. There are multiple ways – some will be right for you, some not.

Chances are you’ll decide to combine a number of different methods to maximize your profits, but we’re getting ahead of ourselves here… we’ll be coming back to exactly how you make money with Kindle books soon enough. Before we go on I’d like to guess something about you – and that is that if you’re reading this book then having the financial freedom to live life on your own terms is something that’s at least on your radar.

Maybe you’re an aspiring writer who dreams of writing for a living and quitting the 9 to 5 grind. Maybe you’re looking to add an additional income stream doing something that you love. Or perhaps you’re an entrepreneur who wants to build a business around the amazing opportunities offered by Kindle publishing. Or maybe you have (or plan to start) a business and want to become a published author so that you can position yourself as an expert and sell more of your of your products, services or information. Whatever your motivation is one thing’s for sure: you want more from life than you’re getting at the moment.

And if you’re like me your motivation is a combination of these things. I’m an entrepreneur who happens to love to write and love to teach. I also love it that I can now help people to become published authors, follow their passions and live life on their terms. I wrote my first book way back in 1998 and my second in 2004. For a long time I wanted to quit a succession of jobs that bored the heck out of me and build a business that I could be proud of and that would allow me to live life on my own terms.

And I wasn’t the only one. I used to have regular conversations over lunch with friends who wanted to stop working for “the man” and take control of their lives. Except that they’re all still working for “the man” and I’m not. In 2009 I made the jump and that has made all the difference. They didn’t. We’ve all paid a price for our respective decisions, just in different ways. We’ll come back to that price and the story of how I escaped from the machine and re-built my life on my own terms in the next chapter. Before going any further, however, I want to pause and do something important. And that is I want to congratulate you.

Because if you’re reading this then you’re taking action. It doesn’t matter whether you’re already some way down the road to being able to live the life of your dreams or if you’re journey’s just starting. You’re making progress and that’s what matters. That makes us kindred spirits. And remember, in life if you’re making progress then you’re succeeding. To succeed at Kindle publishing – and in life – you need a plan. And that’s what this book is about – making sure you have a Kindle monetization plan so that your progress is in the right direction.

Now that doesn’t mean that marketing your books, choosing the right topics and all that great stuff isn’t important: it is – we’re just not going to cover it here. This book is about giving you the right plan to monetize your books so you know where you’re going and how to get there. Otherwise it doesn’t matter what you do or how hard you work – you’re still going to get lost. Let’s not do that! When most people think about making money from Kindle publishing they think of royalties. And royalties are great, but they’re only one way to monetize your books: there are other ways that can be more effective – often much more effective.

Understanding exactly how you can monetize Kindle books is critical. It allows you to start writing your books with the end in mind. Something else to be aware of is that each of your books has the potential to leverage multiple monetization strategies; so, as you read this book consider how you might combine them. What we’re going to cover As the book title says, this book is for non-fiction authors.

Primarily I shall be focusing on “how to” information books – books that help people solve a specific problem. Books like this one, which solves the problem of how to make money from Kindle books. Before getting into exactly how to make money from Kindle books let’s look at what we’ll be covering in the rest of this book:

The book is organised into four parts and is modular in that each part can be read on a standalone basis, though they are designed to be read in the order in which they are presented. In Part I we look the incredible opportunity presented to us by Kindle publishing; the 3 key factors that are driving the Kindle publishing explosion; and, why the perfect time to be getting into Kindle publishing is now. In Part II we look at how to maximize your royalties; the power of serialization and cross-promotion; and, how to generate extra income by creating physical and audio versions of your books and by getting them translated. Part III is the area that excites me the most: how you can use a Kindle book to start or grow a business.

Done right a “backend” business can bring in far more money than your book royalties – easily 6 or even 7 figures. We’ll cover the power of a book to position you as an expert; the different types of business and income streams that a book can support; and, the vitally important subject of how to grow your email list and generate leads. Finally, in Part IV, we take a look first at how you can enlist the help of freelance writers and editors to rapidly create a portfolio of Kindle books for you.

And we look at how you can leverage the growth of Kindle publishing by providing publishing services to aspiring authors. So let’s jump right in to Part I and look at: what’s driving the Kindle publishing revolution; how it’s created an amazing opportunity for us; the incredible speed at which the market for Kindle books is growing; and, why Kindle publishing is such an incredible online business.


Chapter 1:

Why is Now the Exact Time to be Getting into Kindle Publishing? An amazing opportunity We are very lucky. This is an amazing time in human history. As writers and entrepreneurs opportunities exist for us that have never been available to anyone before – super exciting opportunities! One of these opportunities is Amazon’s Kindle Direct Publishing (KDP) program. Kindle Direct Publishing is what allows us to publish our own books. When I first heard about KDP it sounded too good to be true: “So, let me get this right… Amazon will allow you to publish your own book on Kindle without having an agent or a publisher.

It can be published in less than 24 hours once your manuscript is ready and they will make it available to millions of Amazon users across the world and pay you 70% royalties with zero overheads… Wow!” The death of the Gatekeeper This amazing opportunity created by Amazon is causing a big shake up in the publishing industry. The big publishing houses are scared. They’re scared of Amazon and, believe it or not, they’re scared of you and me! They’re scared of Amazon because, through their Kindle Direct Publishing (KDP) program, Amazon has transformed the publishing landscape and is grabbing huge market share.

What we are, in fact, witnessing is the “death of the gatekeeper”. The gatekeepers in the traditional “dead tree” publishing industry are, of course, the agent and the publisher. Without an agent to support you a publisher is never going to look at your book in the first place. So in the traditional publishing World you need to convince both an agent and a publisher that your book is worth printing.

They call the shots and without their combined say so you’re dead in the water – game over. And by the way, you remember earlier when I said that I wrote my first book in 1998 and my second in 2004? Well, I was one of the thousands of authors each year whose vision of being published and writing for a living collided with the reality of not being able to get past the gatekeeper.

After all the work I put into writing those first two books and despite good feedback I ended up with nothing to show for them but dozens and dozens of rejection letters… that is until I discovered Kindle Direct Publishing in 2012. Now, thanks to KDP, everything is different. You really can publish your book on Amazon within 24 hours. Thousands of authors who were previously shut out of the publishing world have been able to turn their forgotten manuscripts and their new book ideas into reality, getting published and in many cases becoming bestselling authors. I’m sure you’ve heard stories of authors who were rejected by dozens or even hundreds of agents before finally getting a break and finding someone who believed in their work enough to support it. Then, having got that break, their books have gone on to become bestsellers and achieve amazing success.

A great example of this would be Jack Canfield and Mark Victor Hansen – authors of the Chicken Soup for the Soul book series. Jack and Mark were rejected a staggering 143 times before they finally found someone who believed in the book enough to take it on. Since that first book was published they’ve gone on to create over 200 different Chicken Soup books that together have sold over 500 million copies worldwide. Yes, that’s not a typo – 500 million copies, or half a billion with a “b”, in the twenty years since the first book was published.

Now I know that Jack and Mark both worked incredibly hard to market their books once they were published, but to sell that many copies they still had to have a great product that resonated with a lot of people. The reason I’m telling you this story – apart from it being inspirational – is to illustrate how even the professionals in the publishing industry can get it wrong. In this case 143 professionals got it wrong and missed out on hundreds of millions of dollars in profits.

And there’s no doubt that in the past a lot of great books were written that never saw the light of day. This should be an inspiration to you because your books will never suffer this fate. You have a cast iron guarantee (provided they comply with Amazon’s publishing guidelines, which isn’t hard to do) that your books will be published, and that is pretty amazing.

By the way, I’m not saying all this to knock the traditional publishing industry. There are some very talented people in the industry who get a lot of things right as well as making the occasional mistake (which is pretty much true for most experts, whatever their field). Both agents and publishers are very constrained by the way the traditional publishing model works and the time and effort it takes to get a book to market.

They can only take on a fraction of the titles that are offered to them and are fully aware that many of the books they turn down are not only good books, but have a lot of commercial potential as well. What’s changed over the last few years, with the launch of KDP, is that Amazon has created a system that sweeps away the difficulties associated with traditional publishing. Instead of a system that has multiple intermediaries, all of whom need to be paid, and a typical lead in time of around eighteen months we can now self-publish and have a book that is live and making sales (in the world’s biggest bookstore) within 24 hours of our manuscript being ready. I know I’ve said it already, but this is incredible! Be in no doubt that we are living through a pivotal moment in the history of publishing – an industry that will never be the same again. And it gives us an amazing opportunity.

I said earlier that the publishing industry is scared of Amazon who are grabbing huge market share – and doing so very rapidly. I also said that they’re scared of you and me and, believe me, they are. Why is that? Well, it’s because with KDP the genie is truly out of the bottle.

You and I, and thousands of people like us around the world, can now publish our books directly on Amazon. For an industry that has had its own way and called all the shots for decades that is a very scary prospect. Now, all this is great for us, but why is Amazon doing it? It’s actually very simple: Amazon has a long-term strategy to dominate not just the book selling industry (which it’s already doing), but also the publishing industry. To do that it needs lots of content – particularly content that is unique to Amazon.

Author John Tighe
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